Build up Marketing List:
Make a list
of customers whom you want to do marketing on different products.
Ensure that the reason for the SMS is made clear. You want the recipient to
act on your SMS,
so tell them what they need to do to benefit from the information they have
been sent.
Mind the length of the message:
Too much text
message will make customer boredom.
Text only the essential details to be send,this will make customer easy to
read.
Personalized message:
Always ensure
that bulk messages are being sent to
the users by addressing them by their names .
Random promotional messages sent to random people may or may not be
preferred.
For example:
Dear Reena Sharma, on the eve of Christmas we are offering 40% discount on
cloths, accessories. Hurry up the sale is for limited days: 20-Dec-2010 to
01-Dec-2010
Offer Rate:
First of all
you should know, on what kind of offers will customer react or respond.
Take a look on today’s market, what offer deal is going on.Based on it
decide what kind of offer to provide to customers,so that you can get
maximum respond from them.
This is help you get customer easily.
Each SMS should be worth your customer’s time. People complain when SMS
target the wrong customer and offer less value.
SMS shouldn’t waste a customer’s time by providing offers they can find
elsewhere.
At all times you must make sure you follow the rules and regulations for SMS
campaigns.
Create an importance of your Message::
Set discount and limit the date of Sale
Limited time validity creates a sense of urgency for your customers and
results in higher conversion rates.
Time Management:
Never send your SMS frequently, so that customer will lost interest.
Plan yourself when to send SMS.
Weekend is better, as customer gets free time to read message,so plan
accordingly.